Good marketing knowledge will help in understanding the opportunities in the market which would help in building strong brand names. This course will give some insights about how to understand the customers and build long term relations with them. It also helps in understanding the marketing environment in which you deal with microenvironment and macro environment. It also deals with new-product development strategies, managing new-product development and product life cycle strategies.
There are also support activities of marketing which should be considered such as supply chain and distribution networks as this should complement the brand with best results by supplying products in best possible way. Promotions and advertisements also plays a key role in marketing management .
There are many specific specialization in marketing which job can be offered like brand manager which is purely based on knowledge of brand management, customer relation management will help in getting and analyzing customer’s feedback, market research analyst will be another profile, sales manager in which main focus is to know the pulse of market to achieve every sale target to increase profits and also advertising jobs.
Top 10 colleges offering Sales & Marketing Management in India :-
1. All India Institute of Management Studies (AIIMAS) - Chennai
2. Symbiosis Institute of Business Management - Pune
3. Indian School of Business Management & Administration (ISBM) - Thane
4. Foresight Institute of Management & Research - Pune
5. Audyogik Shikshan Mandal (Institute of Management & Computer Studies) - Mumbai
6. International School of Business and Media (ISB&M) - Pune
7. MET Institute of Management - Mumbai
8. Jankidevi Bajaj Institute of Management Studies (JDBIMS) - Mumbai
9. Naralkar Institute of Career Development & Research - Pune
10. Bangalore Management Academy (BMA) - Bangalore
Average salary of brand manager is 5 to 6 lacs for freshers and 7 to 8 lacs for experienced. Remuneration of sales job is same as above. However there are additional incentives in the latter. Average salary of advertisements jobs is 3.5 to 4 lacs.
As no industry can run without sales and Marketing thus Job Prospects are always high in this field with different structures involved from front line team to CEO
Various job prospects in Marketing Management are:
ï‚· Marketing Executives: Marketing Executives are responsible for developing marketing campaigns for promoting product/service. Typical Duties of Marketing Manager are:
 Planning of marketing promotion campaigns.
 Undertaking pricing & promotional decisions
 Also focusing on selling of the product/service.
ï‚· Market Researcher: Market researcher are responsible for collecting & analyzing the data collected for the client according to his/her requirement. Typical Duties of Market Researcher are:
 Conducting surveys and identifying the prevalent consumer behavior.
 Providing valuable insights to the company about recent trends in the market.
 Assessing the effectiveness of marketing campaigns.
ï‚· Online Marketing Executives: Online Marketing executives are responsible for managing the company’s the entire internet marketing campaigns. Typical duties of Online Marketing Executives are:
 Administrating & enhancing presence of company on internet.
 Driving in the traffic (Customers) to the company’s website.
ï‚· Marketing Communication Executives: Marketing Communication Executives are responsible for entire Internal & External communication of the company. Typical duties of Marketing Communication Executives are:
 Developing marketing strategy for the products/services of the company.
 Identification of various channels that can be used for promoting company’s products/services.
ï‚· Brand Managers: Brand managers are responsible for overall brand management activities of the company. Typical duties of Brand Manager are:
 Monitoring the ad campaigns to ensure that Brand Awareness is increasing.
Eligibility Criteria For Under Graduate Program-
To take an admission into a UG program candidates need to be completed their 10+2 or equivalent from State Board / Central Board with atleast 60% marks. The duration of the program is of 3 years.
Eligibility Criteria For Post Graduate Program-
i) To take an admission into a PG program candidates must have a degree in any discipline with minimum 50% marks from a recognized Institute. The duration of the program is of 2 years.
ii) Candidates also should have a good score in the following entrance exam-
